Monday, September 18, 2017

A surgical resident’s legal battle with her program

My new post on Physician's Weekly is about a dispute between a resident and her surgical residency program that has escalated to court and the news media. Click here to read it.

Wednesday, September 6, 2017

The power of a photo in a tweet

Last week I did a little experiment on Twitter. No, I did not have IRB approval.

I wanted to see what the impact of attaching a photo to a tweet would be.

On August 30 at 10 a.m., I tweeted a link to a blog post I had just written about two new types of water—one that supposedly has “activated stabilized oxygen” in it and another that is “living crystal” water. Both are touted as having health benefits.

Here are the first tweet and its statistics.

Click on photo to enlarge it.
Of the 1299 impressions or unique Twitter accounts that could have been reached at 10 AM the time the tweet was posted, 11 (0.8%) people engaged with the tweet.

Three hours later I tweeted about the blog post again using similar wording but this time adding this photograph from the blog post.

Here are the tweet and its statistics.